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Chuck Adams – President, HDM

HDM No Tag LOGO 8-12-14

a·bout  [uh-bout]

of; concerning; in regard to:

Most companies use this space to inundate you with ingratiating details about their organization, while we all know what you’re really looking for here is a digital media solution for yours. Well, we’re definitely not most companies and, anyway, we prefer to let our roster of satisfied clients do that kind of talking for us — or better yet— to let our work speak for itself.

We opt rather to occupy this space with one take-away about HDM – our promise: We will always ask the right questions and listen carefully to your answers in order to understand and respond to your individual needs; we will leverage our industry-leading talent and equipment to craft customized digital marketing and advertising solutions that work; and we will diligently support, service, and maintain our solutions for the lifetime of the account.

If you are truly interested in HDM’s unique position within the industry, our collective years of relevant market experience, or the awards and accolades bestowed upon us by our adoring fans, then by all means, let’s discuss it while we are mapping out a digital marketing plan designed exclusively for your business.

That’s what we’re about.

  • HDMTV is great for our advertising & marketing. We love the repetitions and impressions it drives for our ad campaigns.

    Fred Johnston, - Tire Engineers

  • We have greatly benefited from our relationship with HDM and look forward to our continued work together!

    Jim Carson, - Practice Manager, Southside Pain Specialists

  • We couldn’t have a better partner than HDM – from our digital menu boards to advertising on the HDMTV network – their team is great to work with.

    Van Sykes, - Owner, Bob Sykes Bar B Q


Chuck Adams



Steve Harrell

Director of Operations


Wayne Pullen

Business Developer


Karen Brown

Content & Marketing Manager


Larry Daughety

President Emeritus

so·lu·tion  [suh-loo-shuhn]

the act of solving a problem,


  • HDMTV’s location-based advertising network provides companies with a way to connect with today’s active consumer. By building brand awareness, increasing consumer reach and amplifying targeting messages we increase campaign effectiveness while providing viewers with relevant and entertaining content.
Get in touch

Digital Menu Boards

  • Digital Menu Boards are one of the fastest growing digital segments because they help restaurant owners increase sales. DMB’s are the perfect way to engage and influence customers at the point of sale by promoting high-value menu items & daily specials. Menu pricing and items can be updated easily and efficiently.
Get in touch

Digital Signage

  • Digital Signage provides companies with the mechanism to dynamically engage customers and employees. From “Owning” the purchasing moment, to internal communication, to way-finding, Digital Signage delivers a great ROI for retail, healthcare, automotive, education and transportation verticals.
Get in touch

Content Development

  • Video, animation, copy writing or graphic design, HDM can deliver your content solution. We’ll help you develop a strategic plan that communicates key objectives and influences clients. Everything from brand awareness to point of purchase impulse buys; our clients are always “content” with our content.
Get in touch

proc·ess [präˌses,ˈpräsəs,ˈprō-/]

A series of actions taken in order to achieve a particular end:

1. Connect

Step one, let’s get together — a meeting of the minds – and engage in a conversation about your individual project needs. We will ask the right questions, listen carefully to your answers, and begin to formulate the ideas that will ultimately produce your digital marketing solution.

2. Design

Next we apply our detailed understanding of your digital marketing and advertising needs to create the plan and produce the schematic by which a fully-customized, scalable digital media solution will be achieved. Upon completion of the planning & design, we’ll present you with a proposal with prioritized recommendations.

3. Develop

If you decide to move forward with the plan, our detailed scope of work becomes the blueprint we follow to build a digital marketing platform. Scaffolded by your stated objectives and industry best practices, our solution will integrate seamlessly into your existing programs — and we’ll accomplish all of this within budget.

4. Service

Our goal is to deliver high-level support and service for all of our digital media solutions for the lifetime of the account. Your rep is a phone call, text, or email away from answering any questions or addressing any issues that might arise.

If you do not see the exact solution you are looking for listed here,
shoot us an email or give us a call.
The odds are good that we can make your idea happen.

Get in touch

work  [wurk]

exertion or effort directed to produce or accomplish something;

BlueCross BlueShield of Alabama

HDMTV Advertiser

Express Oil Change & Tire Engineers

Retail Digital Signage

Red Diamond

Content Creation Services

Jefferson County Sheriff’s Office

HDMTV Advertiser - PSA Spots

The Fish Market

Digital Menu Boards

American Family Care

HDMTV Advertiser/Hosting Location

McWane Science Center

HDMTV Advertiser

FMS Pharmacy

HDMTV Advertiser/Content Creation

Bob Sykes Bar B Q

Digital Menu Boards

Budget Mobile

Retail Digital Signage

Feld Entertainment

HDMTV Advertiser

Nothing But Noodles

Digital Menu Boards

blog [blawg, blog]

Short for weblog.
01 more thing – digital media bits is the HDM Blog.

CMOs Pursuing Digital Place-based Media are On the Right Track

It’s not always easy being a CMO. The position often seems to require its inhabitant to embody, with equal aplomb, an amalgam of professional specialties: business executive, scientist, entertainer (song and dance act) and cheerleader, for sure, with maybe a little witch doctor thrown in for good measure.

As digital media delivery continues to mature, and its use as a key marketing and advertising source enters the next phase of colossal expansion, the CMOs that prove to be most successful will be those who are the most adaptable. That said, they can also learn a lesson or two by taking cues from the playbook of a much older profession, in fact, from the oldest profession in the world, (no, not that one) namely: the hunter-gatherer.

Hunt and gather — by these means the first human inhabitants of the planet acquired food and water and thus made a living. A few hundred millennia down stream, capitalism and urbanization have largely removed pursuit of game and foraging wild berries from the equation, but the same skill set needed for success then still applies to modern marketing.

The successful hunt was dependent on two aspects: 1) the ability to track, and 2) the ability to hit a moving target. (Instances where entire herds were stampeded off cliffs may be considered as primitive forms of black Friday.) The successful gather, likewise, required knowing where to look, and understanding what items held value.

Today’s consumer is indeed a moving target navigating predictable pathways to purchases, throughout their twenty-four hour day. Yet there is no need for stalking to ascertain their behavior. Where they go, what they do, and for how long they do it are now all a matter of digital record.

Place-based digital media used in tandem with location-based mobile platforms allows brand advertisers to intercept consumers with useful and highly relevant messages at the exact right place and the precise right time to influence a purchase decision. That’s how to hit a moving target.

As for gathering, hand-picked data points are collected and assembled to produce digital trails through physical purchase paths — all tracked through the same smart mobile devices. The sophistication level of these location-based marketing techniques have essentially rendered the necessity of the hunt irrelevant – and replaced it with fishing in a barrel.

Now that the where and the when have been established, the how to convert becomes about dangling the right bait and pulling the right string. And digital place-based networks represent the “fishing license” that is needed to do just that.

Chuck Adams, president of Highland Digital Media (HDM), notes that his customers are allocating more of their budgets for place-based digital media solutions, often at the expense of more traditional media outlets.

“Our clients have recognized that not only do our solutions work well, now, in the present,” says Adams, “but they have also seen the hand-writing on the wall that indicates that the surface has barely been scratched on their potential. The companies staking their claim in the digital placed-based media market today will, no doubt, be the leaders of tomorrow.”

Goodbye BCS, Hello CFP, and What’s New on HDMTV?


It’s heating up in Alabama, folks, and no, I’m not speaking of the temperature. (Although, that’s always a hot topic in these parts.)  No, I am speaking here, of course, about the perennial anticipation of football season — and no offense to any other football league intended — specifically NCAA Division I football.  

And that should be no big surprise to anyone, especially when you consider the fact that seven of the last eight national championships have been won by SEC teams — and four of those eight SEC national championship trophies now reside right here in this HOT state. After thoroughly dominating the second half of the now defunct BCS title era, it is now up to the future to determine what the new College Football Playoff (CFP) has in store for football’s elite SEC programs.  

Here’s what we do know:  Computer rankings and polls are out.  Replaced by a committee of 13 “experts” to select and seed the teams – this will be the first time that a bracket system is used to determine a top level NCAA  football championship.

Under the playoff system, four teams play in two semifinal games, with the winners advancing to the new College Football Championship Game.  Six Bowl Games: Rose/Sugar, Orange/Cotton, and Fiesta/ Peach will serve as hosting pairs for semi-final games on a three-year rotation. The venue for the big game is selected based on bids submitted from cities – much like for the Super Bowl.    

The CFP is contractually in place through the 2025 season via an agreement with ESPN, which owns the next twelve years of broadcast rights to all the games –- to the tune of about $7.3 billion. 

Never content to be side-lined when matters of new business related to NCAA football arise, HDM also has an important announcement to make: Highlands Digital Media and WVTM/Alabama’s 13 have agreed to distribute original sports content across HDMTV’s Alabama footprint.

The programming, produced by Alabama’s 13 sports department, will include the following segments:

  • “Top Sports Stories of the Day”  – comprehensive reporting on Alabama, Auburn, and UAB sports, this segment also addresses the top national, state and local sports stories of the day.
  • Burger Bytes:  Alabama’s 13 Kyle Burger reports on the lighter side of the local sports scene 
  • Feature sports stories and interviews will round out the programming package. 

contact [ˈkɑnˌtækt]

communication between people, countries, or organizations
either by talking or writing;
connect with HDM today!

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Let's get in touch!

Want to discus your ideas for a new project or just want to say hi? It's all good, we'd love to connect with you. Just fill out the form aside or contact us via the details below.

Contact details
Highlands Digital Media
312 Lorna Square
Hoover, Alabama, 35216